Knowing whether your email campaigns are successful will help you take the right actions when it comes time to improving them. In this lesson, we’ll explore:
– why email metrics are important in evaluating campaign success
– five useful metrics that can help you understand email performance
– how to draw insights from the email metrics gathered.
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
If you’re trying to answer the question “What is email marketing?” then this is the video for you. Get this exact walkthrough and ALL the resources and tips mentioned in this email marketing tutorial, for free. Click here: https://www.clickminded.com/what-is-email-marketing/
There are a bunch of reasons why you would want to understand this. The first, is obviously to create your own email marketing strategy. If you’re just getting into digital marketing, or if you understand a little bit, but you might be missing a few pieces here and there, this tutorial should help.
Email marketing is a tool that allows us to do two things:
1.) Provide value to users in the form of content;
2.) Direct users through each step of the customer journey or the sales funnel when they get stuck.
Digital marketers use email marketing campaigns for these two main reasons.
As I’ve grown my business more and more, I’ve come to the realization that email marketing is incredibly important, and arguably the most underrated digital marketing channel out there.
Ready to go? Then watch today’s email marketing 101 video!
Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/what-is-email-marketing/
Email marketing is STILL the single best way to market your business in 2020. But like everything else in business, there’s a right way and a wrong way, and if you’re at the email marketing for beginners level, I’ve got your back here! In this video, I’ll walk you through every single thing you need to not only build deeper connections through email, but how to build that list up in the first place, as quickly as possible.
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Suck at building an email list? Learn how to build an email list fast! I’ve done over Million online from mine. To build my email list I used GetResponse and they have a 30 Day Trial here: https://franklin.live/30daytrial
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If you ask any online business what they value the most they will say there email list. It’s important that you start an email list and grow it. The more you grow it an the faster you grow that email list the more money you will make.
So, if you want to learn how to start a email list then this GetResponse tutorial is for you.
To get started I use a program called GetResponse and recommended you do as well. This is kind of a Get Response Review so it will help you understand the program more. They have a 30 day trial for you to use and get started with!
When learning how to build an email list fast you need to have a good email software that’s easy to use and that’s why I recommend GetResponse. You can’t go wrong with the 30 Day trial!
In the video I will take you through list building methods that will grow you list fast and make you more money online. I hope this video helps you and is once of the best list building strategies.
You will also learn how to write emails and crate automation workflows. These tips will help you create and build the ultimate email list.
Congratulations you just learnt how to build an email list in this GetResponse review.
Sorry I forgot to show you how to add your email to GetResponse. You can do this in settings.
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So you’re growing your email list but you don’t really know what to send new subscribers. In this episode, I’m sharing my top list nurturing tips so you can wow your new subscribers, build trust and turn them into loyal fans. 💸💸
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HubSpot’s Plain Text vs HTML email study: https://sendcheckit.com/blog/plain-text-emails-vs-html
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This video recaps a key lesson in our free Email Marketing Certification: https://bit.ly/2LdYAlB
Are you trying to achieve a measurable return on your email marketing investment, grow and retain your email subscribers, and remain compliant with the ever-changing email regulations? Email marketing is complex. In this video we’re going to show you the solution to these challenges so you can start reaching your audience effectively and hitting your business goals through email, and we’re going to do so by getting advice from HubSpot Academy’s free Email Marketing Certification.
The solution to overcoming these common challenges – making sure you’re hitting your email goals, email deliverability, and staying compliant, is having an effective email marketing strategy. No matter the size of your company, you need to have a clearly defined strategy in place to reach your goals. Experts agree that in order to build an effective email marketing strategy and have your emails be seen, you have to adhere to these three pillars:
1. Segmentation
2. Power of personalization
3. Impact of data-driven analysis
Learn more about this framework in our free email marketing training
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Email Marketing: What Is Email Marketing Basic Idea Part 2
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:
0 Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
0 Sending emails designed to encourage customer loyalty and enhance the customer relationship
0 Placing your marketing messages or advertisements in emails sent by other people
Give me an analogy…
You can think of these three main forms of email marketing as the electronic equivalent of:
1. Direct mail
2. Sending people a print newsletter
3. Placing advertisements in subscription magazines and newspapers
There is, however, one extremely important difference – the issue of permission (see later).
Why is email marketing so popular?
Email marketing is so popular because:
Sending email is much cheaper than most other forms of communication
email lets you deliver your message to the people (unlike a website, where the people have to come to your message)email marketing has proven very successful for those who do it right
Start ConvertKit for FREE right here! https://convertkit.com/pricing?lmref=nHnKdA (Affiliate Link- See below) If I lost my email list, I would lose a HUGE portion of my income. The fact is, you need an email list to help sell your online products through your blog. But most email marketing software is either 1) out of your budget or 2) stinks. Usually you get what you pay for, but my favorite email marketing software now offers a FREE plan and I am on Cloud 9! | My Favorite FREE Email Marketing Service
Note: This free plan will let you unlimited create forms and landing pages. To unlock the ability to send broadcasts (that’s blogger lingo for “emails”), simply Refer a Friend and you’ll both get the power to send emails to 100 subscribers. Refer another friend and you’ll get 100 more, etc!
*Also, my link is an affiliate link. This means if you purchase something (which is ironic, because the plan is free haha!) then I will get a small commission at no additional cost to you.
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Looking for best email marketing software in 2019? Here’s an overview of the best email services, including our top recommendations and how to choose the right email marketing platform for you!
— LINKS —
(When available, we use affiliate links and may earn a commission!)
Recommended Email Marketing Software:
► Convertkit: https://primalvideo.com/go/convertkit
► ActiveCampaign: https://primalvideo.com/go/activecampaign
🎓 FREE WORKSHOP 🎓: Build an Organic Email List Growth Engine using YouTube, step-by-step! Start here: https://primalvideo.com/email-list-growth-engine-workshop
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— Best Email Marketing Software (2019 Review!) —
There’s a LOT of options out there when it comes to email marketing software and email marketing automation… Trying to figure out the key differences between each platform, and sorting out what really matters so you can decide which is the best email service for YOU can be incredibly overwhelming!
GetResponse, MailChimp, Sendy, Drip, Infusionsoft, ActiveCampaign, Convertkit, Aweber, Constant Contact… the list goes on and on.
We’ve spent countless hours trying and testing the leading options… Even running our entire business on 5 of the shortlisted platforms (!) and from aaaalllll of that, we narrowed the field to just 2 standout email services we now recommend.
In this video we run through our picks for the best email marketing software 2019, including our top 2 recommendations (ConvertKit vs ActiveCampaign) and how you can decide which is the best email platform for you!
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— Related Content —
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Email Marketing for Beginners, 7 Steps to Start Email Marketing
If you want to grow your email list and use email marketing to connect with your audience or grow your business, you need to follow these 7 simple steps to start email marketing!
For my Email Marketing, I use ConvertKit. I previously was using Mailchimp for Email Marketing but switched to ConvertKit in order to take advantage of its Email Marketing Automation and felt it would cost less as I use more lead magnets to grow my email list faster.
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One of the best uses for your website is to build your email list. It’s just one of the most important steps to customer generation. This list will allow you to stay top of mind to your potential customers — but you need to build it first! In this video, I’ll show you all my best secrets and tactics to build an email list FAST in 2019. Even if you have a big social media following, the truth is, you don’t OWN that list. But a quality email list of both prospects and customers is a different story.
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