While referral marketing can deliver massive bottom-line benefits, most programs aren’t hassle free. In fact, a successful referral marketing campaign requires brand ambassadors, an incentive structure, and an integrated marketing plan, and that’s just in order to launch. Once you start to see a steady stream of referrals pour in, a successful program should be prepared to track and manage referral activity, measure results in real-time, and actually deliver the incentives you promised.

So how can you guarantee success when it comes to referral marketing? This is where referral marketing software becomes enormously valuable. With the right technology, you can create (and automate) much-needed process around monitoring, tracking, and incentivizing referrals.

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Knowing whether your email campaigns are successful will help you take the right actions when it comes time to improving them. In this lesson, we’ll explore:

– why email metrics are important in evaluating campaign success
– five useful metrics that can help you understand email performance
– how to draw insights from the email metrics gathered.