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Level Up Your LinkedIn Marketing:
Create Free Account: https://www.marketing360.com/ads/?ref=YouTubeLinkedInVideo
Discover 8 reasons why LinkedIn Marketing is killer for B2B advertising.
Tips Discussed in Video:
1) Nearly 500 million professionals listed. Essentially nearly every major player at each legitimate business is listed on LinkedIn
2) Target professionals with pin-point accuracy – Industry, Company Size, Company Name, Job Title, Job Function, Job Seniority, Years Experience, Schools, Degrees, Fields of Study, Skills, Age, Gender, Location/Geo-Targeting and even LinkedIn Groups which people join based on various topics.
3) Example – say you sold a product or service to business owners of contracting companies over 20 employees located in Colorado. You could target exactly that and run your ads.
4) Sponsored content ads – which shows up in people’s LinkedIn feeds and various places like LinkedIn groups based on your targeting (can have articles, images, videos, etc..). These have the ability to drive somebody to a landing page or submit a pre-populated Lead form instantly. Charged per click, generally – per click. We’ve seen 10-15% conversion rates making the cost per lead around -0 per conversion.
5) LinkedIn Inmail – more intimate connection. Sent to people’s LinkedIn Inmail box and email with chance to reply/connect to your message or call-to-action. Charged per send. Generally around – per send and can have a high conversion rate with a good message. As high as 20-25%. Cost per conversion ranges between -0 on average.
6) LinkedIn Display & text ads – banner ads through platform shown to targeted audience.
7) LinkedIn Retargeting ads – setup pixel on your website to capture website visitors and tell LinkedIn who’s in your list to advertise to.
8) Can set daily budgets and lifetime budgets to stay within budget.
Bonus Tips –
1 – Give it time: 10 pieces of content/ads seen before converting
2 – Optimize and refine based on results
3 – A/B test different content/ads and call-to-actions
4 – Cross-channel advertising & Ret – run ads on YouTube, Google, Facebook and more
5 – Integrate with your CRM and setup email automation
6 – Use a Multi-Channel marketing platform like Marketing 360
Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Make sure you have these three foundational pieces in place BEFORE you try and leverage LinkedIn for lead generation.
Check out the full video here: https://youtu.be/0LwqBlKql2s
** Claim a Free Copy of the Built To Scale Framework to scale your business without sacrificing your personal life here – https://bit.ly/BTSFramework **
LINKS:
👉 Main Site: Bright Works Training: http://www.BrightWorksTraining.com
🎧 Built To Scale Headquarters: https://builttoscalehq.com/
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Many people still view LinkedIn simply as a resume and job posting site. But times have changed.
This is especially true for those in B2B industries. LinkedIn is swiftly turning into a lead generation juggernaut.
If you are looking to grow your visibility in the B2B marketplace, then LinkedIn is a no-brainer for marketing in 2020. With the increase in content visibility, advertising options, and the ability to target decision-makers at every level, the time invested in LinkedIn marketing will pay dividends.
Read the full article here: https://brandastic.com/blog/linkedin-strategies-to-grow-b2b-sales/
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At Brandastic (https://brandastic.com/) our Mission is to ignite the brand potential of our clients! We do this through services like website design, Magento and WooCommerce development, branding, and digital marketing. We are a full creative agency that can help you with A-Z of your business online.
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About : Want to start a career in Digital Marketing? Start learning the aesthetics, principles, methodology, and tactics with Marketing Fundas by watching videos online. Learn Free, Get Skilled, and Earn Money.
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What is up guys,
So this video covers EVERYTHING; ranging from Linkedin content marketing, Linkedin Ads, to manual outreach, to a full & definite sales navigator tutorial.
A lot of work went into this LinkedIn guide so I’d definitely appreciate any feedback you guys & gals may have.
Additional Resources as promised can be found below:
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Linkedin Live Application: https://business.linkedin.com/marketing-solutions/linkedin-live/getting-started
Is your LinkedIn content not seeing much traction? Wondering how to boost your reach and engagement? In this video, LinkedIn expert Mandy McEwen breaks down how to transform your content reach on LinkedIn. You’ll discover six unique post types that perform well on the platform, how often to use those posts, and tips to optimize each post type for the best engagement. You’ll also learn how to make the LinkedIn algorithm work for you instead of against you by understanding the 3 key factors that affect your content. Plus, you’ll find out which post type is Mandy’s secret to driving more business using LinkedIn and how it could help you.
🔔 Subscribe for More Social Media Marketing Tactics
— https://www.socialmediaexaminer.com/sub
🚀 Wondering How Fellow Marketers Are Using Social Media?
— Download our Industry Report: https://www.socialmediaexaminer.com/zsyx
🎧 Subscribe to The Social Media Marketing Podcast
— https://www.socialmediaexaminer.com/shows/
🔗 Find Resources and Tools Mentioned In this Episode
— How to Get More LinkedIn Leads: An Organic Strategy That Works
⏰ Timestamps
00:00 Intro
00:39 LinkedIn Poll Post Tips
01:46 PDF Carousel Post Tips
03:06 Text Only Post Tips
04:24 LinkedIn Video Tips
06:41 Personal Posts on LinkedIn
07:22 LinkedIn Algorithm Tips
Visit Mandy’s Channel and LinkedIn Profile for More LinkedIn Marketing Tips
— https://www.youtube.com/c/ModgirlmarketingLLC
— https://www.linkedin.com/in/mandymcewen/
Check out my course: https://shuklaayush.com/facebook-instagram-marketing-masterclass/
……………………………..
What’s happening people?
LinkedIn is the largest social network for working professionals. In fact, two new users join LinkedIn every second. If you are new to LinkedIn, do watch the video.
In this video, you’ll learn 7 LinkedIn profile tips that will help you get started on LinkedIn. These LinkedIn profile optimization tips will give you the LinkedIn profile help you need.his video talks on how you can generate leads with the help of Linkedin. It also talks about inbound and outbound marketing. Which one is better? It also covers how you can prospect your clients.
The ultimate LinkedIn marketing strategy for 2022 exposed in this talk on LinkedIn strategies for lead generation by Nathanial Bibby. This is a recording from an exclusive LinkedIn marketing keynote on LinkedIn marketing strategy delivered to a private group of business owners that are part of business coach Sean Soole’s Inner Circle. If you are looking for a LinkedIn strategy to grow your views, engagement, leads and sales revenue through LinkedIn then this video is for you.
LinkedIn lead generation is Nathanial’s specialty having generated over half a billion dollars worth of sales through his LinkedIn marketing agency Bibby Consulting Group. He has also won Best Use of LinkedIn for 2 years in a row at the Social Media Marketing Awards. The Social Media Marketing Institute ranked him the number 1 LinkedIn expert in the Asia Pacific region.
Looking for the ultimate LinkedIn marketing strategy for your business in 2022?
With 800 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. It’s about having the right LinkedIn strategy.
That’s the real power of LinkedIn marketing for business: the ability to tap into existing connections and grow your brand through a carefully thought out LinkedIn strategy. It’s also the top-rated social network for lead generation.
If your LinkedIn marketing strategy is limited to accepting connection requests and the odd update on your LinkedIn profile, you’re missing out on a huge amount of opportunity.
Grow Your Business with LinkedIn Marketing – https://www.youtube.com/watch?v=auynVhxVSp4
🕙🕑🕝
TIMESTAMPS
00:00:00 – Intro to Nathanial Bibby
00:06:00 – Creating your LinkedIn marketing plan
00:12:00 – Cold calling and your LinkedIn markerting
00:17:00 – LinkedIn profile strategy
00:21:08 LinkedIn profile examples
00:26:34 Importance of a LinkedIn sales process
00:28:31 How to make your profile stand out
00:33:28 LinkedIn lead generation examples
00:36:11 Using LinkedIn event to generate leads
00:39:00 – Do you need to upgrade to LinkedIn sales navigator
00:39:55 – LinkedIn connection request limits
00:40:50 – How to avoid being restricted on LinkedIn
00:41:16 – How to build the LinkedIn company page
00:42:43 – How long does it take to send out 500 LinkedIn messages
00:43:40 – LinkedIn marketing your company profile
00:55:28 – How the LinkedIn algorithm works
00:56:30 – Organic reach strategy on LinkedIn
00:57:46 – Drive traffic to website vs phone calls
01:00:00 – Where you can find content from Nathanial
In this 4th LIVE class of social media marketing, we will discuss LinkedIn Marketing and how to get clients from LinkedIn in 2020. This website is one of the best websites to create brand awareness about your work and get new leads. The Key is to create a LinkedIn profile that is effective enough to get the clients.
Talking about LinkedIn strategy, for my blog https://beingguru.com, I must admit, a lot of traffic is attributed to Linkedin because of marketing on LinkedIn. My marketing strategy included populating content daily, using proper hashtags, and to ensure that I follow every single tip available on the platform to reach out to more people.
Let’s learn how to do branding and marketing on LinkedIn and what are those amazing strategies, tips that help in getting new clients from this website.
As a social media marketer, you must never ignore getting a solid profile and presence on LinkedIn and use it daily.
Have you used LinkedIn to attract more clients to you and your business?
It’s actually pretty easy — when you have the right plan. Well my friend, today that plan’s all yours!
Many small business owners still worry that the platform is too formal or corporate for their audiences.
The truth is — LinkedIn could very well be one of your most underrated marketing channels.
LinkedIn was voted the most trusted social network, AND traffic from LinkedIn converts 3x as much as traffic from Facebook, Instagram and Twitter.
In this video, I’m taking you deep behind the scenes to see my dead-simple 2-step system — and how to use Linkedin to get clients.
Also, I let you in on the all-too-common method that NEVER works — so you can avoid ever doing it yourself. Seriously, it’s such a turn-off I can’t even tell you (I routinely have to remove connections because they do this!)
So if you’re ready to FINALLY make LinkedIn work for you, let’s dive into the strategy!
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Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we’re going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even using ads as well.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
So let’s dive right in. Understanding your audience. You want to find your best customers, your best customers and clients are on LinkedIn when it comes to B2B. All you have to do is reach out to them once and you can find them. And the easiest way to do this is to use sales navigator.
One thing you’ll want to do when you’re doing outreach is to include a schedule link. This allows you to schedule a meeting with every single email and message that you end up sending out. And the tools I use for this is Calendly, Sales Navigator, Sidekick, Zoom, Skype. You can use whatever you want. I mainly use Calendly.
Just because you get a lead doesn’t mean they’ll talk to you. They may say yes, but they may never show up or follow up with you after. Hence, I like using Calendly.
You’re also want to post relevant and engaging content because that way it keeps you top of mind. It’s allowed me to get reaches within the thousands and thousands of people every single month. heck in many cases, allows me to reach hundreds and thousands of people every single month.
And some useful ideas for you when you’re doing this is every time you have new blog posts, push it out. Every time you have new stats, push out. Every time you want to share latest news, push it out. And tell your following what’s happening with your company.
Now let’s go into LinkedIn’s Advanced Search feature. It’s really cool. I don’t know why a lot of people don’t use it, but it’s great for generating a highly targeted prospect list and some benefits of it, It allows you for first, second and third D connections when you’re searching.
And use this information to narrow down what you’re looking for even more specifically. And as you’re searching, what you’ll find is you’re run into things like groups. Groups are great because you’ll find like-minded people who are actively looking to participate in LinkedIn. And that’s the key there.
Being out there on those social sites, boosting your authority, just helps you. That way more people will follow you, respect you and want to hear what you have to say.
Now to maximize how much you’re getting out of these groups. I want you to join at least 10 groups. I want you to interact at least with five groups per day. Make sure you’re sharing original content, reading members’ posts and give good advice and build rapport and send connection requests.
And the last section I want to cover with you is LinkedIn Ads. My favorite part about ads is you can sponsor content. Which allows you to advertise your content to the right professionals that would be interested in potentially partnering with you that you can sell to and build relationships with. And that’s the key is it’s one of the best networks to target your ideal customer, especially in the B2B realm.
Campaign Manager or create an account. Choose your ad objective. Set up your audience, targeting. Select your ad format and what you would like to use and set your budget and campaigns schedule. General resource for you. I know there’s a lot of (indistinct) when it comes to LinkedIn ads.
Sometimes when you follow your dreams, it opens up doors for others to be able to follow theirs. So make sure you go and connect with people on LinkedIn.
So open up stores for others to be able to follow their dreams.
If you have any questions, leave a comment below. If you enjoyed the video, like it, subscribe to the channel. And if you just want help with your marketing, you can always check out Neil Patel Digital.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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