Marketing to Doctors for Referrals: How to Ask a Doctor to Send You Referrals
affiliate marketing Tags: Doctor, Doctors, Marketing, REFERRALS, SendNo Comments »
Just like any other form of marketing you can’t approach physician referral marketing as an effort to merely convince doctors to work with you. This isn’t about begging, or persuading, or manipulating. Marketing to doctors is about trust, and trust depends on understanding. They need to understand you, yes, but you also need to understand them.
You need to understand their biggest points of pain and frustration – even ones that have nothing to do with you. In our experience, we identified at least three pain points almost every doctor shares:
No time – overworked and stressed with paperwork, patients, and continuing education
Low billing and reimbursement rates from governments and insurance
Constantly pestered by salespeople, including other clinic owners like you asking them for referrals
Why should they listen to you? What makes you any different than all the rest of what they’re facing every day?
To win the trust of a doctor, you must begin by asking yourself the most important question of doctor marketing, from the doctor’s perspective:
“What’s in it for me, and why do I care?”
What does a doctor gain by referring their patients to you? Does it reduce their workload? Does it give them a way to offload annoying patients who keep coming back but don’t get better? Does it position them for authority or recognition in the community? Does it make them more money?
On this episode of New Patient Secrets with Jamey Schrier, you will learn exactly how to ask a doctor to send you referrals.
This video is perfect if want to boost your digital marketing for your physiotherapy, physical therapy, dental, chiropractic, or massage therapy clinic
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YouTube: https://www.youtube.com/channel/UCe5kOUsKEoDimT44kDTXRbQ
Source: http://partnershipplaybook.com/ss/
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