Archive for the tag: Small

A Guide to TikTok Marketing for Small Businesses | The Journey

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A Guide to TikTok Marketing for Small Businesses | The Journey

Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅Read about it here on our blog ➜ https://bit.ly/3mYvF4fGoDaddy

0:13 TikTok marketing for small businesses
1:34 Why TikTok marketing?
2:04 TikTok business marketing tips

Why is TikTok marketing so important?
As a video-based social media platform, TikTok encourages a huge amount of engagement, and if you produce the right content, you will connect with even more potential customers.

Now that you know why TikTok marketing will benefit your business, let’s look at practical ways you can put theory into action—starting with a little something called paid advertising.

Use paid ad placements
Although you will need a modest advertising budget to begin with, when executed successfully, paid advertising offers an excellent return on investment (ROI) across many social media platforms and TikTok is no exception.

While TikTok’s paid advertising is still in its early days compared to the likes of Instagram or Facebook, it can still be a viable way to boost your brand awareness and attract shoppers or visitors to your website.

Hop on trends
We know that you’re busy and don’t have time to scroll through TikTok all day, but when you are on the platform, searching for relevant trends will prove an effective use of your time. To discover trending videos or content in your niche, you’ll need to search for the right hashtags.

Create original content
Speaking of original content, creating your own funny, inspirational, or compelling TikTok videos is the best way to stand out on this platform. When it comes to creating original TikTok content, you can be as creative as you wish as long as your video is 60 seconds or less.

Dabble in user-generated content
By shining a light on the content of others, you will connect with more people, improve your engagement levels, and build trust with your audience.

Get influential
Influencer marketing is one of the most powerful social media marketing methods. If you team up with TikTok influencers in your niche, you will be able to promote your brand to the people who are most likely to find it valuable.

TikTok is the newest social media kid on the block and in these uncertain times, people are turning to video content more than ever for entertainment, enlightenment, or personal connection. When properly executed, TikTok marketing can be cost-effective, powerful, and (if you have the time) fun to do.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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How to Create an Affiliate Program for your Small Business | Google and Beyond Webinar Archive

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If you’re a Small Business, the idea of hiring a salesforce is typically not in the budget. You wear many of the hats needed to run the business, including Director of Sales & Marketing, and you depend on word-of-mouth referrals primarily to support your business. That said, there’s a huge opportunity left on the table thanks to the Web today when it comes to sales–affiliate programs–whether you sell products or services. Every affiliate you have join your business has minimal upfront costs and then you can multiply your sales team to your business’s needs.

In this Webinar, we covered:
– Best-practices for developing an online affiliate program for your Small Business (so you need to have a website for this to work, although this could work in an offline capacity as well);
– Tools your Small Business can use to setup a fast and easy affiliate program; and,
– Techniques for getting affiliates attracted to be an affiliate, on-boarded to your affiliate platform, and supported for a successful affiliate program for your business.


These Webinars are hosted by the Virginia Small Business Development Center Network – http://virginiasbdc.org – and presented by Ray Sidney-Smith, Author of “SoLoMo Success” (available on Amazon Kindle and paperback), Digital Marketing Strategist, and Managing Director of W3C Web Services, providing affordable Web hosting, Managed WordPress, email, domain and other related services for Small Business – http://web.w3cinc.com. With the transfer of your business’ domain, WordPress *and* email hosting services, get a complimentary 1-hour Web, Mobile & Social Media marketing strategy session. Visit http://w3cinc.com/contact to request full details and to get started!
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HOW TO GROW YOUR SMALL BUSINESS ON TIK TOK, Go Viral on Tik Tok as a Small Business

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HOW TO GROW YOUR SMALL BUSINESS ON TIK TOK, Go Viral on Tik Tok as a Small Business. How I personally grew my small business with Tik Tok

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Day in the Life Entrepreneur: https://youtu.be/ZolUj1T6KoU
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/ MY SOCIALS
Vlog Channel: https://www.youtube.com/channel/UCc4G-WqLVLR299nM1o5wOnQ
Personal Instagram: https://www.instagram.com/laurenthurmondbiz/
Tik Tok: https://www.tiktok.com/@laurenthurmond
Pinterest: https://www.pinterest.com/girlbosscreative/
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NOTE: This description may contain affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!

#tiktokforsmallbusinesses #tiktok #tiktokmarketing

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3 Ways to Sell More Products Using Affiliate Marketing | Try THIS With a Small Marketing Budget

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The simplest way to sell more products or services is to scale out your marketing budget. The bigger your marketing budget the easier it is to sell more products and services. But you know what? That’s not realistic for most people.
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The first thing you need to do is check out affiliate marketing.

Affiliate marketing is when you pay other people to market your product or service. And the beautiful part about affiliate marketing is you only pay them for every time they drive a lead or a sale. And you can pick which one it is.

And that’s amazing, because if they’re not driving you sales you don’t have to spend a dollar. Now the key with this is to incentivize your affiliates. The way you do this is paying them a nice bounty every time they drive you a sale or a lead. But before you can do that, you need to figure out your cost for your product or your service.

So for example, let’s say you’re selling something for 0. But your physical hard cost is 100 bucks. You know you can’t pay out an affiliate more than 0. If you pay them 0 every time they drive you a sale you’re breaking even, you’re not making any profit. You don’t want to do that. You could really offer them 10 bucks.

But if you offer them something that’s too low it’s not gonna incentivize them to push your offer instead of pushing your competitor’s offer.

So you need to make sure that you’re giving them enough of a bounty where they’re gonna be like, “Oh my God, this is a lot of money and I’m gonna be happy!”

The next thing you need to do is check out all your competitor affiliate campaigns. So go to their websites, look for their affiliate pages and when you look at their affiliate pages see what they’re offering. You ideally want to try to at least match that if not beat that. If your numbers don’t work out where you can beat it than of course, you know, give a lower bounty to your affiliates.

And last by not least, optimize your landing pages. Through using Crazy Egg, you can see how far people are scrolling where they’re clicking, where they’re getting stuck. And when you optimize your landing pages your conversions are gonna go higher. You can even run AB tests inside Crazy Egg.

And as your conversion rate gets better and even if your conversion rate is better than your competition you can give a lower bounty because if someone drives 100 visitors to your competitor and they only get one sale but you have an optimized landing page and they drive 100 visitors to your website and they get three sales.

In theory, you can pay them less because they’re getting a much better ROI on their marketing spend. Do that, and you can generate more sales or a lot more sales without having to increase your marketing budget.
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