*** Show Notes ***

The Clothing Brand Marketing System: https://clothingbrandmarketing.com/

Design Crowd (DISCOUNT CODE – “APPAREL”): https://www.designcrowd.com/apparel

Book A Brand Review: https://www.apparelsuccess.com/

Facebook Group: https://www.facebook.com/groups/243380772810772/

QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video!

About This Video:

In this entrepreneur vlog, Rob shares all of his tiktok marketing strategies that will allow you to grow a following quickly and get more sales. TikTok is probably the #1 place on the internet right now to be implementing your content marketing strategies.It doesn’t matter whether you’re running a print on demand business or packing orders yourself – hop on TikTok and start sharing content before this opportunity window closes. There are very few opportunities for growth hacking as powerful as TikTok is right now. TikTok is the king and Queen of organic social media marketing in 2021. There are so many different TikTok strategies you can implement including giveaway contest, influencer marketing, tiktok affiliate marketing, and viral posts. I hope this video gives you a better understanding of the tiktok algorithm and how to best use Tik tok for your business this year. This info applies to all businesses, specifically for clothing brands, fashion brands, print on demand, and dropshipping.

TikTok is suddenly creating a lot of excitement in the marketing industry, but what is it and should you care about it? This video breaks down the facts, speculation, and everything in between to help you better understand this new platform. TikTok started in 2016

ADDITIONAL VIDEO NOTES:
Most people just make videos about the cringe on YT, and others make more like “my reaction to TikTok” videos – but I have been using it for a while and want to talk about the actual business side of it

TikTok is worth 75B now
Fastest growing app in 2019
Over 500M active users, and approximately 188M new in Q1 2019
Launched Sept 2016 (formerly Music.ly)
90% of users access the app on a daily basis, and on average, people spend 55+ minutes per day on the app (consuming content)

What is TikTok? – Instagram stories mashed with Vine
New concept of scrolling
Obviously free
Lip sync and other short videos
-15 seconds, or stitched for 60 seconds
-Needs to be simple and entertaining
-Extreme audience exposure
-Still very amateur content

What businesses might this be ideal for?
-Online shopping
-Online information sales
-Influencer marketers
It is not yet known what will work or how the platform will evolve – it is the wild west
Monetization
Links are rolling out in beta now, but there are other ways to monetize
Uploads
No way to add locations
Can add hashtags
Can edit, add music, and add effects
Limited to 150 characters
Advertising
Paid ads are something I will talk about in another video

*Statistics Source: https://www.google.com/amp/s/www.oberlo.com/blog/tiktok-statistics/amp

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DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!

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Facebook marketing is one of the most valuable tools for businesses and brands of all sizes.

More than 2 billion people login to Facebook every single day to connect with friends/family and share content that they are passionate about.

But one of the biggest questions we get at Buffer from marketers and business owners is: How can my brand succeed with Facebook marketing in today’s social media climate?

More content is being shared than ever before and Facebook is slowly moving to a “pay-to-play” model.

With these 8 powerful Facebook marketing tips for businesses, you can absolutely stand out on Facebook! There are so many exciting opportunities on the platform, which will only continue to grow as we enter 2018.

Feel free to reach out in the comments below with any questions or comments! I’d love to hear from you 🙂

– Brian

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We had a ton of fun making this episode and so we hope you enjoyed it as well!

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In the next few minutes, you will learn about the psychology behind word-of-mouth marketing and five referral marketing strategies to boost referrals to grow your business and spread your app like wild fire.

In this episode you will learn:

0:17 What is referral marketing and why is it important?
We reveal how referral marketing can help boost the shareability of your app and increase the number of users.

1:08 Why do people actually refer your app to their connections?
We analyze the main reasons why users will share your app to their connections.

2:51 How do you sprinkle elements of app virality into your marketing strategy?
We show you the steps required to start getting your app noticed at a phenomenal rate.

We would love to hear about your own tips, tricks, tools and strategies that you have used to create app virality in the past..

Remember to subscribe if you want to see more great content from us here at Pulsate HQ.

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Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.

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What is REFERRAL MARKETING? What does REFERRAL MARKETING mean? REFERRAL MARKETING explanation – REFERRAL MARKETING definition -REFERRAL MARKETING explanation.

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

Referral marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy. This can be accomplished by encouraging and rewarding customers, and a wide variety of other contacts, to recommend products and services from consumer and B2B brands, both online and offline.

Online referral marketing is the internet-based, or Software as a Service (SaaS) approach, to traditional referral marketing. By tracking customer behavior online through the use of web browser cookies and similar technology, online referral marketing can potentially increase brand awareness, referrals and, ultimately, revenue. Many platforms allow organizations to see their referral marketing return on investment (ROI), and to optimize their campaigns to improve results. Many of the newest systems provide users with the same experience whether they are on a desktop or mobile device. Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned.

A study conducted by the Goethe University Frankfurt and the University of Pennsylvania, on referral programs and customer value which followed the customer referral program of a German bank that paid customers 25 euros for bringing in a new customer, was released in July 2010. According to Professor Van den Bulte, this is the first ever study published on the financial evaluation of customer referral programs. The study found that referred customers were both more profitable and loyal than normal customers. Referred customers had a higher contribution margin, a higher retention rate and were more valuable in both the short and long run.

On whether customer referral programs are worth the cost, the study says that it records “a positive value differential, both in the short term and long term, between customers acquired through a referral program and other customers. Importantly, this value differential is larger than the referral fee. Hence, referral programs can indeed pay off.”