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Email Marketing: What Is Email Marketing Basic Idea Part 2
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer, potential customer or public venue. In general, though, it’s used to refer to:
0 Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
0 Sending emails designed to encourage customer loyalty and enhance the customer relationship
0 Placing your marketing messages or advertisements in emails sent by other people
Give me an analogy…
You can think of these three main forms of email marketing as the electronic equivalent of:
1. Direct mail
2. Sending people a print newsletter
3. Placing advertisements in subscription magazines and newspapers
There is, however, one extremely important difference – the issue of permission (see later).
Why is email marketing so popular?
Email marketing is so popular because:
Sending email is much cheaper than most other forms of communication
email lets you deliver your message to the people (unlike a website, where the people have to come to your message)email marketing has proven very successful for those who do it right
Start ConvertKit for FREE right here! https://convertkit.com/pricing?lmref=nHnKdA (Affiliate Link- See below) If I lost my email list, I would lose a HUGE portion of my income. The fact is, you need an email list to help sell your online products through your blog. But most email marketing software is either 1) out of your budget or 2) stinks. Usually you get what you pay for, but my favorite email marketing software now offers a FREE plan and I am on Cloud 9! | My Favorite FREE Email Marketing Service
Note: This free plan will let you unlimited create forms and landing pages. To unlock the ability to send broadcasts (that’s blogger lingo for “emails”), simply Refer a Friend and you’ll both get the power to send emails to 100 subscribers. Refer another friend and you’ll get 100 more, etc!
*Also, my link is an affiliate link. This means if you purchase something (which is ironic, because the plan is free haha!) then I will get a small commission at no additional cost to you.
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Some of the links in this description may be affiliate links, which means I may receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. But girl, I don’t recommend anything I don’t love so no worries about that! Video Rating: / 5
Looking for best email marketing software in 2019? Here’s an overview of the best email services, including our top recommendations and how to choose the right email marketing platform for you!
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— Best Email Marketing Software (2019 Review!) —
There’s a LOT of options out there when it comes to email marketing software and email marketing automation… Trying to figure out the key differences between each platform, and sorting out what really matters so you can decide which is the best email service for YOU can be incredibly overwhelming!
GetResponse, MailChimp, Sendy, Drip, Infusionsoft, ActiveCampaign, Convertkit, Aweber, Constant Contact… the list goes on and on.
We’ve spent countless hours trying and testing the leading options… Even running our entire business on 5 of the shortlisted platforms (!) and from aaaalllll of that, we narrowed the field to just 2 standout email services we now recommend.
In this video we run through our picks for the best email marketing software 2019, including our top 2 recommendations (ConvertKit vs ActiveCampaign) and how you can decide which is the best email platform for you!
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Email Marketing for Beginners, 7 Steps to Start Email Marketing
If you want to grow your email list and use email marketing to connect with your audience or grow your business, you need to follow these 7 simple steps to start email marketing!
For my Email Marketing, I use ConvertKit. I previously was using Mailchimp for Email Marketing but switched to ConvertKit in order to take advantage of its Email Marketing Automation and felt it would cost less as I use more lead magnets to grow my email list faster.
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Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
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Want to stay on top of what’s working NOW in email marketing? In this episode, I’m sharing my top 7 email marketing tips for 2019. 💸💸
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Hey guys, if you don’t know by now, email marketing is one of the best ways to grow a business. Some people say it’s dead, but that’s because they’re not making money with it.
When you fully understand (and experience) the power of email marketing it can literally change your business.
In this video I go over how to use email marketing to grow your business online.
DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!
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Today’s video is about growing your affiliate marketing business and moving from small commissions to bigger commissions and bigger payouts every day.
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– Chad Bartlett *You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic and your time put in. These videos are based on my own experience and research, please also do your own research and take everything as an opinion. I’m also not a financial advisor. Video Rating: / 5
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– Chad Bartlett *You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic and your time put in. These videos are based on my own experience and research, please also do your own research and take everything as an opinion. I’m also not a financial advisor. Video Rating: / 5
Here are 5 affiliate marketing business ideas and examples for 2017. Go to http://selfmadesuccess.com for video notes, related content, tips, and helpful resources mentioned.
In this video, you will learn about 5 affiliate marketing business ideas and examples for 2017. These ideas are great options if you want to be able to do affiliate marketing full-time in the future. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant Video Rating: / 5
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❤️The more I talk, coach, and help the more I realize why affiliate marketing is such a great business model. We are changing lives here. Ready to join me? Video Rating: / 5
