Email Marketing for Beginners, 7 Steps to Start Email Marketing
If you want to grow your email list and use email marketing to connect with your audience or grow your business, you need to follow these 7 simple steps to start email marketing!
For my Email Marketing, I use ConvertKit. I previously was using Mailchimp for Email Marketing but switched to ConvertKit in order to take advantage of its Email Marketing Automation and felt it would cost less as I use more lead magnets to grow my email list faster.
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One of the best uses for your website is to build your email list. It’s just one of the most important steps to customer generation. This list will allow you to stay top of mind to your potential customers — but you need to build it first! In this video, I’ll show you all my best secrets and tactics to build an email list FAST in 2019. Even if you have a big social media following, the truth is, you don’t OWN that list. But a quality email list of both prospects and customers is a different story.
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Email marketing is the life and blood of e-commerce, but if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from? Email marketing. That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm.
I’m going to break down seven tactics, and if you use these, your numbers will go up.
Tactic number one, scrub your list.
The reason I say scrub your list, too many people have eCommerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.
Well, what you’ll find is your email’s going to the promotions tab.
Why is it going to the promotions tab?
It’s because you keep emailing people that aren’t opening up your emails.
If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.
Scrub your list. If you’re using a good email provider like ConvertKit, they automatically do it for you.
Number two, you want to make sure you do trigger-based emails. If someone is on your email list, they add stuff to their cart, but they don’t complete their checkout, what should your email be to them?
When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot them an email being like, check out our e-commerce store, here are all these products that we sell.
Well, that’s a terrible email.
They already added the ones that they want to buy, but they just need that push over the edge.
Maybe some testimonials, whatever may be to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.
The third thing that you need to do is time-based emails. Here’s what I mean by that.
Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?
You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up.
People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email.
That’s when you should be sending them an email.
I try to stick within that timeframe, usually within an hour, versus sending it whenever it’s my convenience.
The fourth thing you want to do is promotional-based emails.
So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.
That’s a lot from a holiday season, even though there’s a whole 12 months in a year.
The fifth tip I have for you is to keep your emails short, to the point, and try to use text-based emails.
Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.
Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.
The sixth tactic I have for you is upselling and downselling.
Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.
Sure, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.
On your thank you pages where you have these upsells and downsells, usually they’re short and to the point.
Through email, they can be much more in-depth, longer, and you want to space it out.
You want to followup with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right.
The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.
And last but not least, when you’re doing email marketing, it’s not just about email.
It’s very similar to email about the tactics that I’m going to break down. It’s push notifications. I use email combined with push notifications.
So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push send them through their browser, hey, here are the products that you could end up buying.
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Want to stay on top of what’s working NOW in email marketing? In this episode, I’m sharing my top 7 email marketing tips for 2019. 💸💸
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Hey guys, if you don’t know by now, email marketing is one of the best ways to grow a business. Some people say it’s dead, but that’s because they’re not making money with it.
When you fully understand (and experience) the power of email marketing it can literally change your business.
In this video I go over how to use email marketing to grow your business online.
DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Think email marketing is dead? Not even close. Email marketing in 2019 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. So I’ve put this list together of what’s working like crazy in 2019 and beyond so you don’t have to guess and experiment. Put these tips into action and I predict 2019 will be THE year for your business!
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I grew my email list from 0 to 15,000 in less than 6 months. In this video, I show you step by step how to build an email list on social media, how to build an email list on youtube, and how to create an email list in general.
This video will also cover the best email list software, a short tutorial on how to collect email addresses on website, PLUS ideas on how to build an email list WITHOUT a website. So if you want tips to grow an email list, including how to build an email list for free, you are definitely in the right spot to learn how to build email list fast (or how to build email list from scratch)..
Trust me, email list building shouldn’t be hard. That’s why I know after you learn my email list building strategies, you will 10x your email list building efforts!
HOW TO BUILD AN EMAIL LIST FROM SCRATCH (0 TO 15,000+ EMAIL SUBS!)
#ONLINEMARKETING #EMAILMARKETING #ONLINEBUSINESS
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5 tips on how to build an email list fast with YouTube and free listing building strategies! ***** Want to build your audience and income with YouTube? Check out this FREE YouTube masterclass here: http://learnyoutubetoday.com
Show Notes, Links and Resource for Building Your Email List:
** Email Marketing Providers **
(April 2019 Update) I’ve moved my entire online business to Kajabi including email. It’s simplified my business and helped us scale faster! I’ve partnered with Kajabi to hook you us with a 28 trial. Get it FREE here ➡️ http://ThinkKajabi.com
Here are a few other popular Email Marketing Solutions.
GetResponse
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https://mailchimp.com/
AWeber:
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ConvertKit
http://bit.ly/ConvertKitEMAIL
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I personally use Kajabi. However, if you just need killer landing pages I would recommend Lead Pages. But, if you need an all-in-one solution, I’d recommend Kajabi.
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Note: This is what we use to host our digital products, online courses and membership sites. It would be overkill for just landing pages. However, my team and I love Kajabi overall for building our online business.
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About This Video:
In this video Sean Cannell from Think Media shares 5 tips on how to use YouTube to generate leads. If you are curious about how to build an email list or how to build an email list fast. Is it possible to build a email list for free? Sean says “yes,” and in this video you’ll learn how how to build an email list from scratch. People often wonder how to build a large email list and audience from scratch so they research email list building and email list building strategies. So check out this email list building tutorial and these email list building tips and strategic list building strategies!
#EmailMarketing #DigitalMarketing #ThinkMedia Video Rating: / 5
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